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Arpit Tewari

Embracing the Beauty of Indian Handicrafts with Qala by Arpit

The Indian handicrafts market has always been a treasure trove of unique and exquisite creations, reflecting the rich cultural heritage of our nation. According to recent data, this market was valued at US$ 3,968.0 million in 2022 and is expected to reach an impressive US$ 5,583.9 million by 2028, growing at a CAGR of 7.94% during the forecast period (2023-2028). The potential of the handicraft sector is undeniable, yet many artisans in India continue to live in poverty.


The Middlemen Dilemma

One of the primary reasons for this disparity is the presence of middlemen who significantly mark up prices. Artisans, who put their heart and soul into creating beautiful handicrafts, often have to sell their products at minimal profits. For instance, an item made for 100 rupees might be sold to middlemen for 105 rupees, only for the same product to be sold to the end customer at 500 or even 1000 rupees. This massive gap underscores the challenges faced by artisans and highlights the need for a more equitable solution.


Qala by Arpit: Bridging the Gap

Having been actively involved in the handicraft sector for around two years, I, Arpit Tewari, decided to address this issue head-on by launching my brand, Qala by Arpit. Our mission is to bridge the gap between artisans and customers, ensuring fair compensation for the incredible craftsmanship of our artisans. By sourcing products directly from artisans, we eliminate the middlemen and provide artisans with the value they deserve.


Celebrating Diverse Crafts

At Qala by Arpit, we are proud to be connected with around 100 artisans from all over India, each bringing their unique craft to our platform. From the intricate leather lamps of Tholu Bommalata to the delicate Sholapith creations and the sustainable Water Hyacinth products, we offer a diverse range of handicrafts that showcase the unparalleled talent of Indian artisans.



Authentic Home Decor for Every Taste

Our collection includes an array of home decor items that add a touch of elegance and authenticity to any space. Whether you’re looking for leather lamps to illuminate your home with a warm, artistic glow or jute table mat and coaster sets to elevate your dining experience, Qala by Arpit has something for everyone. Our wall frames, adorned with stunning designs, are perfect for showcasing the beauty of your walls.

Make an Impact with Every Purchase

When you shop at Qala by Arpit, you’re not just buying a product; you’re making an impact. Every purchase supports the livelihood of our artisans and helps preserve the traditional crafts of India. Our artisans are given the opportunity to include new and different designs in their work, increasing the demand for their products and helping them achieve financial stability.


Join Us in Celebrating Handicrafts

We invite you to explore the hard work and beauty that goes into each piece of handicraft at Qala by Arpit. From the detailed leather lamps for home decor to the charming jute table mat and coaster sets, and the elegant wall frames, each product is a testament to the skill and dedication of our artisans.

Shop now at Qala by Arpit and be a part of the movement to support authentic Indian handicrafts and the talented artisans behind them. Let’s celebrate the true essence of Make in India, one beautiful handicraft at a time.




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